Breathe is currently making it’s way up the Hot AC (hot adult contemporary; HAC abbreviated) charts; a chart which monitors airplay on HAC radio stations. If you’re not familiar with the term HAC, here’s a quick crash course:
HAC radio pretty much builds it’s foundation on artists like Ryan; it caters to soft rock/pop rock bands and singers, with a healthy dose of pop music as well as a country or even hip hop crossover once in a while.
Other artists you’ll hear frequently on HAC: Rob Thomas, David Cook, Jason Mraz, Nickleback, Daughtry, Bon Jovi, Lady Gaga, Kelly Clarkson, Pink, Train, Katy Perry, Taylor Swift.
Current HAC Rankings for “Breathe (c/o Mediabase)
This Week: #22 (and rising)
Last Week: #24
Spins This Week: 1055
Spins Last Week: 984
Increase: +71
To put spins into persective, the #20 song has 1410 spins this week. The #10 song has 2548 spins this week. And the #1 song has 4475 songs this week. And if a song does well on HAC, it can cross over to Top 40 (aka pop), which is overall a bigger market. But doing well on the HAC charts is a big deal in it’s own rights.
You can use this tool if you want to see if “Breathe” has been added to your station yet: http://addboard.mediabase.com/menu.asp Even after it’s added, it can take a looooong time before a song is played, especially a debut artist.
